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About
Backaudio |
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History |
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Backaudio is the leader provider of audio distribution products.
Among Backaudio's employees, 41% are engaged in R&D. Each year, Backaudio invests no less than 15% of its sales revenue into R&D. To ensure a steady and sustainable growth and to sharpen the core competitive edge, Backadio emphasizes the importance to partner with leading global players in the industry on both product development and marketing.
The revenue of Backaudio is over 1 billion USD in 2002.
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Our Mission |
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Our goal is to make life more comfortable with music. Your profit, our goal:
- High quality products;
- Cost-effective solution;
- Excellent service. Your requirment, our demand.
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Value |
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- Service: Our top concern is to serve our customers. We keep asking ourselves what our customers need before we provide audio equipment, explore a new technology, develop a new product, exchange ideas with our customers, or optimize our internal workflow, We start by asking what our customers need and then set out to meet those needs.
- Core competitiveness: We always hold core competitiveness as what we fall back on to keep going, especially in these days when core competitiveness stands out so emphatically. Core competitiveness cannot be achieved by mere learning and imitation. It is strongly exclusive and deeply rooted in corporate culture and thus must be built up by ourselves. Strong core competitiveness makes it possible for a company to enter diversified markets and also provides enormous added values for final products. Stronger core competitiveness makes for better survival in the markets.
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